From Charmelle 28 to Lingerie République: A Bay Area Lingerie Legacy

When you walk into Lingerie République, you’re stepping into more than just a lingerie boutique—you’re stepping into a story that spans nearly two decades of dedication, craftsmanship, and family legacy.

What many of our customers may not realize is that Lingerie République is deeply rooted in a beloved local tradition. Before opening our current boutique in Town & Country Village, our founder Natalie was inspired by a lifelong passion for lingerie that began with her mother’s iconic boutique, Charmelle 28 Fine Lingerie.

Charmelle 28 first opened its doors on Bryant Street in Palo Alto, and later expanded with a second location on Burlingame Avenue. Known for its European brands, expert fit guidance, and warm customer service, Charmelle 28 quickly became a go-to destination for women seeking not only beautiful undergarments, but also a sense of empowerment and confidence.

That spirit lives on at Lingerie République.

Founded in 2019 and now located in Town & Country Village, Palo Alto, Lingerie République continues the tradition of offering a highly curated selection of lingerie, loungewear, and wardrobe essentials—all with the same personalized attention and inclusive approach that customers loved about Charmelle 28. We carry many of the same European brands, such as Marie Jo, PrimaDonna, and Simone Pérèle, while also embracing a modern focus on fit-first shopping and confidence for all body types.

We proudly offer an inclusive size range of band sizes 28–50 and cup sizes A–M, so you can find your ideal fit—no matter your shape, age, or stage of life.

“I really wanted to create a space that reflects the legacy my mother built, but with a fresh approach that speaks to how women live and feel today,” says Natalie.

At Lingerie République, we believe lingerie is more than just something you wear—it's a form of self-expression, support, and strength. Whether you’re here for your first bra fitting, stocking up on everyday basics, or celebrating a personal milestone, we’re honored to be part of your journey.

So if you ever visited Charmelle 28—or even just remember it fondly—we invite you to visit us and experience the next chapter. Same passion, new name, and always here to support you.

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📍 Lingerie République is located in Town & Country Village, Palo Alto
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