Introducing Our 2026 Customer Commitment: Better Fit, Better Comfort, Better Everyday Essentials

As we begin a new year, we’re excited to introduce something that reflects who we are, what we believe, and how we serve our community: The Lingerie République 2026 Customer Commitment

Better fit. Better comfort. Everyday essentials for every body — backed by 20 years of bra-fitting expertise.

This isn’t a slogan.

It’s a promise.

A promise to help you feel supported, confident, and comfortable — every single day.

For nearly 20 years, our founder and bra-fitting expert Natalie has served the Bay Area community with one mission: to help women find bras that truly fit their bodies and their lives.

But as we enter 2026, we’re expanding that mission.

We’re focusing not just on beautiful lingerie, but on the everyday essentials that support you through your real life — work, movement, motherhood, wellness goals, and everything in between.

This year, you’ll notice that our brand looks and feels more like a bra store than a traditional lingerie boutique. Because you deserve more than pretty pieces — you deserve pieces that serve you.

Fit is the foundation of everything we do.

When your bra fits properly, you feel:

• supported
• lifted
• comfortable
• confident

A great fit reduces shoulder strain, back discomfort, digging straps, and slipping bands — issues so many women simply accept as “normal.”

They aren’t normal. And we’re here to change that.

In 2026, expect more:

• in-depth fitting education
• expert tips from Natalie
• breakdowns of bra shapes, styles, and sizing
• guidance tailored to your personal needs

Better fit changes everything — and we’re committed to helping you find it. 

Better Comfort: Essentials for Real Life
Your everyday bras should feel good.
Not “tolerable,” not “fine for a few hours,” but actually comfortable.

This year, we’re highlighting:

• soft everyday T-shirt bras
• supportive full-bust staples
• wireless options
• comfort-first underwire solutions
• strapless styles that stay in place
• sports bras that balance support + movement

These aren’t just products — they’re tools for your daily well-being.

Everyday Essentials for Every Body
We believe that every body deserves options.

From A-cups to K-cups and beyond, from petite frames to fuller figures — your size should never limit your choices.

In 2026, we’re elevating our size-inclusive assortment and creating more guides to help you navigate:

• different shapes
• different support needs
• different lifestyles

Your body is unique.

Your essentials should be too.

20 Years of Bra-Fitting Expertise
Natalie’s two decades of experience are at the heart of this brand. Her knowledge, intuition, and ability to fit all body types is what sets Lingerie République apart.

This year, we’re bringing her expertise forward with more:

• educational content
• fitting-focused emails
• behind-the-scenes insights
• customer support tools
• honest recommendations

You’re not just shopping here — you’re learning from the best.

What You Can Expect in 2026
Throughout the year, you’ll see:

• a simplified, essentials-focused shopping experience
• more educational resources
• a homepage designed around fit + everyday wear
• better navigation by bra type and support level
• more content on care, rotation, and longevity
• spotlight features on brands we trust
• fitter-recommended edits & guides

Everything is designed with one outcome in mind: helping you find the bras that make your everyday life feel better.

Thank You for Being Here
We’re honored to support you in 2026 and beyond. Here’s to a year of comfort, confidence, and the perfect fit.

Book your 2026 bra fitting → In-Store or Virtually Online