Refresh Your Lingerie Drawer With PrimaDonna & Marie Jo AW23

PrimaDonna AW23

PrimaDonna AW23 collection is all about experimenting with colors, styles and prints.

AW23 trends:

  • In addition to subtle neutrals like khaki and earth tones, the PrimaDonna collection features lots of bright neons and vibrant color contrasts. These two extremes complement each other effortlessly. PrimaDonna Twist features a riot of color, from warm neutrals and vintage hues to flirty pinks and reds.
  • If you like luxurious lingerie, this collection is for you! Delicate, sophisticated materials feel soft, airy, and incredible against the skin. Our designers used innovative techniques to create chic and feminine silhouettes featuring opulent floral-printed lace in vibrant colors. Pure comfort to make you shine.
  • Those familiar with our lingerie icons know that nothing beats their legendary fit and timeless look. Bestsellers like PrimaDonna Madison, Orlando and Deauville and PrimaDonna Twist Epirus and East End were given a trendy make-over. A must-have in your lingerie drawer!

The stars of the 2023 winter collection:

PRIMADONNA DEVDAHA: These colorful sets captivate this fall in trendy styles such as a triangle bra with extra-low cups that fit like a dream and a trendy bodysuit with plunging cups. Featuring stunning color contrasts for winter and a fit that offers excellent support for larger cup sizes.

PRIMADONNA LAS SALINAS: ​The sets in the Las Salinas collection are available this fall in Empire Green, a combination of neon lime, coral and purple that is totally on-trend. The bras with pre-formed cups fit like a dream and are a bestseller among PrimaDonna fans.

PRIMADONNA TWIST LENOX HILL: The stretch tulle with an Italian print has the allure of an abstract painting. Warm, expressive colors like scarlet red, fuchsia and electric blue create surprising high-fashion looks. Our favorite style is the plunge triangle bra with a super-airy and comfortable fit.

PRIMADONNA TWIST EPIRUS: PrimaDonna Twist Epirus has been a bestseller for several seasons now. The delicate lace T-shirt bras ensure a comfortable fit for larger cup sizes and are invisible every outfit. The chic dark-blue hue is extremely flattering on both light and dark skin tones. This series was designed for women with a larger cup size who love stylish lingerie with a superior fit.

Click here to view PrimaDonna AW23 Lookbook

Marie Jo AW23

Discover winter essentials in bright colors and fun combinations of lace, embroidery, and tulle.

Winter is cold and dark, but your lingerie drawer doesn't have to be. Marie Jo’s winter collection features trendy sets in bright, vibrant colors and warm hues. Feminine details and captivating combinations of lace, embroidery, and tulle steal the show. These chic eye-catchers have an impeccable fit and were made to be seen!

If you want to elevate your wardrobe with lingerie that flatters your style and your look, the sets in Marie Jo’s winter collection are guaranteed to boost your invisible force. The proof is in how sexy and empowered you feel!

Picture this: You’ve had a long and stressful day at work. It’s almost closing time as you rush through the grocery store in search of the last few items on your list. You're almost done when suddenly an entire stack of oranges crashes to the floor. But in your matching Marie Jo set, nothing fazes you. Your invisible force will get you through the day – whatever it brings.

Discover three Marie Jo series that are guaranteed to give you a feel-good boost. Think: Sets with a gorgeous fit and surprising designs available in styles to flatter all shapes and sizes.

Breath-taking Adelade

Want to make a fashion statement in contrasting colors and materials? Marie Jo Adelade is your perfect partner in crime. Radiate confidence in floral lace, embroidery, and soft tulle in shades of purple, fuchsia, and Tunisian blue. Equal parts edgy and stylish!

​This series features your favorite styles and fits, including a balcony bra that highlights your cleavage. for an irresistible look, pair your bra with matching high-waisted briefs adorned with lace, tulle, and cut-outs. The piece de resistance of the Adelade series is undoubtedly the sexy corset!

Georgia on your mind

Marie Jo Georgia is love at first sight. Luxurious tulle and elegant embroidery in a riot of purple, neon yellow, and lilac make Marie Jo Georgie a bold eye-catcher. Not to mention the whimsical floral print and delicate fuchsia trim! Georgia will add a dash of color and good vibes to your lingerie drawer, in the style that suits you best.

Pink power of Avero

Marie Jo Avero has been a collection icon for years. Who could resist this on-trend lingerie that fits like a dream? This timeless bestseller is known for its legendary fit and distinctive look, complete with signature straps and unique checked fabric. Your favorite style is available this season in a mix of fuchsia and ruby red, a playful nod to the colorblocking trend.

Click here to view Marie Jo AW23 Lookbook